Saturday, December 4, 2010

3. Discuss the ways in which race is portrayed in these two videos.

There are many similarities as well as differences between the two videos "Ghetto Delta Airlines" and the "Everest College" advertisement found on You Tube.

First of all the main element that brings these two videos together is the aspect of race, particularly the African American race. The exercise of race is very obvious. I am not committing authorial fallacy because there is proof by the presence of African Americans in both these videos. Both are addressing to an audience of color other than white. Both have the stereotypical speech of African American people highly exaggerated/ emphasized. In the Everest college ad, the black man is talking as if he is telling one of his "bros" to get up and go to school. The Ghetto Delta Airlines video has the white man talking as if he were black, which is a sign of connoting race (perhaps not in a negative way but definitely pointing out the culture in general). The speech also kind of slurs as if both (speakers) are not so educated. Both videos are also trying to get their audience to "get up" and try out what they are talking about. Both videos also implement an idea that black people are "lazy" by referring to "you'd be back at your crib" (showing a clip of a black man sitting on his couch watching t.v.) or "you're sittin' on your couch watching tv..." etc. (which proves this similarity).

The differences: The Ghetto Delta Airlines video has a white man speaking as a black man talking to a black audience (using the black couple as an example). The Everest college ad has a black man talking to an audience of color (perhaps). The Ghetto Delta Airlines video is way more stereotypical of "blackness" than the Everest Commercial. The white spokesperson talks like a "homie" and even points out "east coast and west coast" with a picture of himself in each as a gang member for each side. The Everest ad points out education needs whereas Ghetto Delta Airlines points out luxury as a need.

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